Monday 11 March 2013

Web Week 6

This week in Web Publishing we looked at what we need to do for assignment two. We will be examining different types of file compression using Photoshop. We have been given three images which we must save as JPG's and GIF's with different levels of quality to analyze the differences between them. Afterwards, we must write a report on the quality of the files and whether they would be acceptable for use.

In our second lecture we went over search engine optimization and how it is encoded into a website. Most sites use meta tags and keywords to try and bump up the rankings on search engines. Google also makes use of bots which search through your web page to determine its content.

In the labs we got into groups and worked on our Google Online Marketing Challenge assignment. Our group set a date and time to meet with our client. This took place on Friday.

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